Corn Refiners Association tells us "Hey, it's ok in moderation."

The Corn Refiners Association, "the national trade association representing the corn refining (wet milling) industry of the United States," has come out with a series of ads and a website aimed at reducing American's growing mistrust towards high fructose corn syrup:

The commercials maintain a couple things. First, that Americans don't really know the effects high fructose corn syrup (HFC) can have on a body, and second, that HFC is the same as sugar or other sweeteners when consumed in moderation. On their site they link to various articles and scientific studies through 2007 to help back their claims.

However, more recent data suggest that HFC does contribute to specific obesity types that put more strain on the body, according to the Los Angeles Times. But the real HFC problem facing Americans is that it's in everything. Perhaps not the ribs you're eating this Sunday, but the bar-be-cue sauce you're going to slather on them. Perhaps not in the ice cubes you're going to use to keep yourself cool, but certainly the soda you're going to pour over them. Not the sensible salad you're going to have on Monday to assuage the guilt from weekend binge eating, but certainly in the raspberry vinaigrette that's just so good.

I would urge everyone to perform a simple refrigerator survey and see how many items contain high fructose corn syrup. From the bagel you ate this morning to the bread you eat at lunch to the pizza rolls you'll scarf at dinner, high fructose corn syrup is in all kinds of different things.

Is the Corn Refiners Association misleading us? I doubt it. HFC, like most foods, is probably just fine in moderation. It's being able to make the choice to consume it moderation that has become so difficult.